How Truckvan increased business generation with Ploomes
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60%
of an increase in business generation
5min
for proposal generation
50%
more proposals submitted
These are some of the numbers achieved by Truckvan with Ploomes. With 33 years in the market, Truckvan company established itself as the largest manufacturer of mobile units in Latin America and a reference in road equipment. But despite brand consolidation and accelerated growth, the company faced a major challenge: the lack of data centralization and a standardized model of commercial proposals.
This bottleneck directly impacted team productivity and lengthened the sales cycle, making negotiations slow and inefficient. The turning point came when Truckvan adopted the Ploomes CRM to increase sales, which brought organization, agility and more control to the entire business process.
The challenge
Before Ploomes, Truckvan's business process was decentralized. Important information was contained in manual notes, such as in notebooks, making it difficult to follow up on opportunities.
”Sometimes I was in a notebook written down... I wasted time negotiating, opportunity, selling”, recalls Ana Paula Fancelli, Sales Management Coordinator at Truckvan.
In addition to loss of business opportunities, due to the delay in returning to the customer, this lack of control generated:
- Inconsistent communication between representatives and clients.
- Lack of trading history, hampering personalization in service.
The average time to close a deal reached 64 to 90 days, directly impacting the productivity of the sales team and the company's growth.
The solution
Truckvan discovered the Ploomes CRM on the recommendation of a partner and quickly identified a differential: intuitiveness and practicality of the tool.
”I was delighted to be a didactic and intuitive CRM.”, Ana Paula reinforced.
Among the features that most transformed the sales team's daily lives are:
Proposal generation in less than 5 minutes, with easy sending by WhatsApp or email.
Notification of the opening of proposals by the client, ensuring greater control and timing of negotiations.
Product configurator, essential to handle the company's extensive portfolio, with standard and optional items.
Flexibility and agile support, allowing the system to be adapted to the particularities of the Truckvan market.
The results
The gains were substantial:
- Drastic reduction in closing time: up to 90 days for an average of 25 to 30 days.
- Trades concluded on the same day, in several cases.
- 60% increase in business generation.
- 80% growth in customer enrollment.
- Increase of 45 to 50% in the volume of proposals submitted.
- Minimum conversion rate of 25%, with an expectation of exceeding 50% next year.
In addition to the numbers, Truckvan achieved a much more humane, close and assertive service. The centralized history and interaction between representatives and clients provided greater intimacy and personalization in the negotiations.
The future of Truckvan with Ploomes CRM to increase sales
Truckvan continues to invest in technology and training to further expand results. The next step is to take the earnings of CRM to increase sales also for the network of distributors, consolidating its leading position in the market.
With Ploomes, the company has reinforced its capacity to grow in an organized, fast and sustainable way and is prepared to reach new heights.
”With Ploomes, we were able to be more agile, closer to the customer and more strategic”, Finally, the manager of Truckvan concluded
