Grupo Vamos achieves engagement in CRM with Ploomes, after rapid implementation
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4 months
for full implementation
100%
of data-driven business decisions
2026
with more security and scalability
The challenge: how to increase engagement in CRM with the change of tool
O Vamos Group, a reference in fleet management and leasing, operating in trucks, buses, agricultural machinery and intralogistics, used its own CRM, developed internally over the years.
Despite meeting the company's initial needs, the system was no longer keeping up with the level of complexity and growth of the operation. The company understood that it was time to take a leap of maturity, adopting a consolidated solution in the market, with greater technological robustness, security and scalability.
The exchange not only represented the replacement of a tool, but a structural change in the way of managing the business process.
“We had an internal CRM, a homemade CRM, and at that particular moment we understood that we needed to professionalize”, highlighted André Leal, CIO of Grupo Vamos.
The challenge then was to quickly implement a new platform without losing adherence to the already consolidated processes and, at the same time, to prepare the ground for a cultural evolution guided by data.
And that's where the Ploomes.
The solution: Ploomes. A customizable CRM
O Vamos Group Then replace your own CRM with Ploomes. It was chosen by the combination of robustness and high level of customization. A decisive point for a company that requires quick adaptations and specific processes.
From the beginning of the implementation, the focus was on configuring the CRM according to The reality of the operation, ensuring that the tool adapted to the business.
“The tool adapted to us much more than we adapted to it”, said Luara Albanese, General Manager of Commercial Management at the Group.
Therefore, they weighed on the decision:
Advanced customization: Adaptation of the CRM to the flows and specificities of the rental operation.
Commercial mobility: Use via app, with resources that support the team's performance on the field.
Integration and traceability: Tracing proposals and digitizing forms in the cloud.
Security and scalability: Infrastructure prepared to sustain the growth projected for 2026.
Benefits from the start of the journey: implementation in record time
The implementation of Ploomes, in record time (4 months), strengthened CRM usage culture by the sales team, improving engagement with the tool, encouraging greater discipline in filling out information and increasing data reliability.
The company now has more visibility over the sales funnel and created a solid foundation for data-driven decisions, a strategic move to grow in a structured way in the rental segment.
In addition, the new platform brought more organization, process standardization, and management vision, preparing the Vamos Group for a new growth cycle with more security and performance.
“A tool not only for control and management, but for sales leverage as well”, concluded André Leal, CIO of Grupo Vamos.
