Ploomes' CRM improves efficiency and boosts Moura Group's business
The Moura Group, the leading company in South America in the energy accumulator segment, has invested in Ploomes, the largest CRM company in Latin America, to optimize commercial management and boost its growth in the market.
“We serve a very wide range of clients, from end consumers to major industry players. This requires different calculations, metrics, and specifications from our team,” explains Henrique Nadais, Sales Consultant for the Group.
To assist in this scenario, Ploomes has a complete solution, which replaced the old manual spreadsheet-based method. As a result, the sales team obtained a faster and more efficient solution, which helped with another common problem in the market: the lack of active power supply of the tool, which compromises commercial management and the visibility of sales processes.
“Ploomes was able to see the complexity of the business and offer a complete and robust system, also thinking about our customers,” added Nadais.
Ploomes CRM also solves another very common problem in the adoption of new tools: the engagement of the sales team. In addition, it brings more control to the managers of the entire commercial operation, as highlighted by the CEO of Ploomes, Matheus Pagani.
“The partnership with Grupo Moura proves our thesis that the unification of the commercial area and commercial management solves the problem of lack of engagement, boosting business success. With the implementation of the platform, Grupo Moura gained more control over its operations, allowing the company to stand out even more in its highly competitive market,” said Pagani.
The system, developed by Ploomes, also delivers more strategy, providing more visibility over the sales funnel, predictability for the factory, and better management of the client portfolio. According to Nailton Moreira, Sales Coordinator at Grupo Moura, more agility was also noted in relation to the proposals, which previously required about 30 minutes from the team, now take 2.
“What I liked most about Ploomes is the ability to be adaptive. The tool was shaped to meet the specific needs of our company, making it fundamental to increasing our operational efficiency, with agile and personalized service to our clients. This corroborates with our culture of Customer Experience”, concludes Nailton.
About Ploomes
A Ploomes is the largest CRM company in Latin America. The brand aims to solve one of the biggest problems in the CRM market: engagement. This is possible due to the centralization of the main customer follow-up activities, from the arrival of the lead to its conversion and loyalty.
Today, Ploomes has more than 2,000 customers, including Phillips, Moura Batteries and Unimed, and in 2022 the company was acquired by Sankhya, becoming part of the group along with other companies such as Neppo Tecnologia and Ponto Tel.