Ploomes reaches the European market in partnership with Arentia

Ploomes expands its business and reaches Portugal through a partnership with Arentia, a local technology company. Already in effect, the collaboration between the companies enables the commercialization of Brazilian software in Europe.

The partnership was created to improve the long and complex sales processes of Portuguese industries and help sales managers to centralize all information in one place.

“Arentia has always been concerned about the success of its clients, so finding a solution that helps commercial managers save time, have more control over the results and organize the team was one of our main concerns,” said Miguel Estrada, Commercial Director of Arentia.

“Although there was already a portfolio of technologies that helped with this management, these platforms did not talk to each other. The management carried out in the ERP, spreadsheets and other systems needed to be centralized and automated in one place. Therefore, we were looking for a tool that would be able to enhance what already exists today without harming the advantages that customers already have with current technology. It was in this search that the name Ploomes appeared for the first time,” added Miguel Estrada.

For Ploomes, the partnership brings great fruits and anticipates the company's immersion in a new market.

“For Ploomes, the benefit is having a sales channel in Portugal, which understands the pain and needs of the local market and is able to reach an audience that Ploomes could not currently achieve, either for marketing reasons or due to lack of proximity to the target audience”, celebrated Tiago Pagani, Head of Partnerships at Ploomes.

“In addition, Arentia is a well-established technology company in Portugal, with a complementary portfolio synergistic with the Ploomes solution, which should guarantee good acceptance and engagement of our software with the final consumer,” concluded Pagani.

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