Ploomes doubles the team of developers to focus on excellence in 2021

Delivering a complete and customizable product requires a lot of commitment and dedication. For this reason, the Ploomes product team always works to deliver value that truly meets the customer's needs.

With the input of a Product Manager, to work with the product team and assist in controlling the flow of demands, the need for a new organization in the area that directly impacts the other teams of the company was perceptible.

Thus, Ploomes realized that it was necessary to double the development team. That way, developers will be able to better focus on expanding the necessary advances for the tool to remain competitive and functional.

Therefore, we invite you to check out how Ploomes is doubling the team of developers of our product and the impacts of this expansion on the CRM market.

The problem

For Ploomes, the year began with great ambitions and a bold goal to nearly triple the size of the company. With the start of the pandemic, plans changed. As a matter of urgency and damage containment, it was necessary to look for ways to reduce costs, without affecting the greatest asset of our business: the people who make Ploomes what it is.

“We have a very good, very qualified team and we had a lot of commitment to assemble it, it took a lot of effort to build this team. That's why we worked to ensure that this point was not affected,” he says Matheus Pagani, CEO and co-founder of Ploomes.

After the initial shock of quarantine, we gradually returned to investing in strategic areas to resume growth. Among them, our team of developers.

It was clear to the area that it would not be possible to meet demand in the medium and long term without expanding the team. Because this would allow for the best division of tasks, since all of them deserved equal priority and attention from the developers.

Doubling the structure to double satisfaction

Another decisive factor was the NPS, rather a concern only of the team of Customer Success, but which also became part of the product team's routine, since product quality has a direct impact on customer experience with the platform.

In other words, it was clear that the investment in the product team would positively impact the lives of the people who trusted our services. So rather than better structuring the CS (Customer Success) team, it was necessary to look at the Ploomes tool.

With this defined objective, we set out to implement the measures that would make it possible to achieve these goals. To this end, we are committed to finding the best professionals who will guarantee:

• Constant improvements in your usability with the platform;
• Delivery of new resources to expand management and commercial operation capabilities;
• And, consequently, deliver the satisfaction you need for your sales routine when using Ploomes.

A Product Manager, Fernanda Machado, Tell me that, before the decision to double the development team, there was a very important research project. Thus, we can guarantee that this transformation would really impact customer success, improve the efficiency of the developer team, and reduce the rework of teams that are naturally already in high demand.

The solution

Looking at the internal processes, understanding the urgency and need of each of them, brought Ploomes to its best moment. Currently, our lead acquisition channels are much better than they were before and this was only possible thanks to the teams' ability to handle this much better than the market.

Marketing found more profitable ways to act and began to invest in new acquisition channels without the need to invest so much in paid marketing.

We focused a lot on acquiring new partnerships to offer increasingly complete solutions to our clients and this began to bring many positive results.

With the beginning of isolation, the adoption of technology was inevitable for companies and everyone was able to realize the importance of automating processes, and this certainly includes CRM.

For this reason, we remain firm and positioned to bring success to the client, especially for medium-sized companies, since the sector, in general, lacks the use of tools for the organization, automation and monitoring of its processes.

Our expectation is that, with the growth of the product team, Ploomes will grow considerably and contribute to achieving the goal of selling more and serving better. After all, we need people to deliver what we promise to our customers.

With Ploomes doubling the number of developers, we will ensure that our processes are even more replicable for next year. Thus, we expedite the integration of new employees to maintain the level of quality of deliveries while growing even more rapidly.

Next objectives

Today our product is monolithic. By doubling the team of developers, Ploomes will be able to provide a more decentralized and efficient platform. According, with Vinicius Sampaio, CTO of Ploomes: “For the future we will invest in the development process of automated processes, since we currently have a lot of manual methods”.

With Ploomes doubling its development, the first expected impact is the clearer and more objective division of functions for the product team. Since internal service will be facilitated and the demands received much more clearly.

New processes will be developed and each front will have people responsible for each of them. The quality process will also be better defined and this is directly linked to new hires.

The purpose of growing the team is to start building the development machine and the impact of this will be greater delivery efficiency.

Ploomes is doubling its team of developers, because it believes that a high-level team is ultra efficient in impacting the company's scalability.

We will strengthen the amount of functionality of Ploomes, the flexibility power of the system, and the quality of this system in terms of performance and usability, always focusing on the value generated for you, who use Ploomes every day.

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