Between May 20 and 23, the third edition of the B2B Sales Week will take place.
Online and completely free, the event organized by Ploomes, the largest CRM company in Latin America, in partnership with the Brazilian Machinery and Equipment Industry Association (ABIMAQ), focuses on connecting corporate sales specialists with the public and promoting learning and understanding of the latest trends in the sector.
One of the main highlights of this edition will be the presence of Aaron Ross, engineer and author of the book “Predictable Revenue”, Silicon Valley's sales bible.
Consolidated as a platform for dialogue and exchange of experiences between the leading specialists in the market, the initiative is aimed at all representatives of the B2B sales sector, such as commercial managers, sellers, SDRs, BDRs, account executives and other professionals in the area.
This year, the topics covered during the meetings range from prospecting and pre-sales, to commercial management and business technology, covering all the requirements necessary for successful performance in the current scenario.
According to Matheus Pagani, CEO and co-founder of Ploomes, the presence of a well-structured commercial sector is an essential point to stand out in the current market.
“The growth of a company is closely linked to the growth of sales. In the current context, it is necessary to review not only the strategies, but also the investment in technology and the presence of the human factor at every stage of the process to achieve the objectives”, he details.
In addition to Aaron Ross, the B2B Sales Week will be attended by 16 guests, including big names in the market, such as Paulo Krieser, CEO of Econodata, Diego Cordovez, CMO of Meetime, Myrian Mourão, educator and corporate mentor, Gustavo Pagotto, founder of Pipelovers, and other specialists.
Representing Ploomes, Octávio Garbi, the company's CRO, will discuss the five essential skills that every manager must develop in their commercial team. In addition to him, Matheus Pagani will be presenter and mediator during the meetings.
The Head of Marketing, Henrique Lubk, and the Partner Success Manager, Ariadne Monteiro, will be other representatives of the brand, also acting as presenters and mediators of the lectures.
“We designed the sessions in order to equip leaders and other professionals in the area with the necessary skills to overcome challenges and maximize performance. The skills and trends discussed are seen as vital elements for building a resilient and adaptive sales team in the face of the current context”, ponders Octávio Garbi.